{"id":2364,"date":"2026-02-27T19:08:32","date_gmt":"2026-02-27T19:08:32","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/home\/"},"modified":"2026-08-17T19:27:12","modified_gmt":"2026-08-17T19:27:12","slug":"home","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Brand Portal of Ruhr University Bochum<\/h1>\n\n\n\n

Built to change \u2013 since 1965<\/strong><\/h2>\n<\/div>\n\n
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Change is part of our DNA. <\/strong>RUB questions, shapes, and rethinks. Our Brand Portal helps to make this attitude visible \u2013 in word, image, and design. <\/p>\n\n\n\n

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Brand Identity<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n
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“Built to change”<\/strong> becomes visible:<\/strong> Our visual identity is flexible, adaptable, yet distinctive. With clear building blocks, we create a consistent presence: logo, tagline, typeface, colours, and templates form the visual foundation of RUB <\/p>\n\n\n\n

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Corporate Design<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Resources for practical application<\/strong><\/h2>\n\n\n\n

From photography to websites to writing tips: The Brand Portal offers guidelines, templates, and inspiration for everyone representing RUB.<\/p>\n<\/div>\n\n\n\n

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Design in Practice<\/strong><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Imagery<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Websites<\/strong><\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Writing Guidelines & Tips<\/strong><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Need help? <\/strong>The Corporate Design Team at cd@ruhr-uni-bochum.de is happy to assist.

Contact & Support <\/a> <\/p>\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Portal of Ruhr University Bochum Built to change \u2013 since 1965 Change is part of our DNA. RUB questions, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2364","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=2364"}],"version-history":[{"count":9,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2364\/revisions"}],"predecessor-version":[{"id":3244,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2364\/revisions\/3244"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=2364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}