{"id":2527,"date":"2026-04-22T14:53:38","date_gmt":"2026-04-22T14:53:38","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/corporate-design\/"},"modified":"2026-10-22T11:20:42","modified_gmt":"2026-10-22T11:20:42","slug":"corporate-design","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/","title":{"rendered":"Corporate Design"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Corporate Design<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong>Ruhr University Bochum stands for change, openness, and the courage to explore new paths. Our visual identity reflects this spirit. Here you will find all the guidelines for the proper use of our corporate design.  <\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Our Corporate Design Elements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">The following elements form the visual foundation of the <strong>RU<\/strong>B. Together, they ensure a consistent and recognizable visual identity.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8348321f wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/logo\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Logo-1.png\" alt=\"\" class=\"wp-image-1987\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Logo-1.png 1920w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Logo-1-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Logo-1-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Logo-1-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Logo-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/logo\/\">Logo<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/claim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/08\/Claim.png\" alt=\"\" class=\"wp-image-3104\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/08\/Claim.png 1920w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/08\/Claim-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/08\/Claim-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/08\/Claim-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/08\/Claim-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/claim\/\">Claim<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/typography\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Schrift.png\" alt=\"\" class=\"wp-image-1978\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Schrift.png 1920w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Schrift-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Schrift-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Schrift-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Schrift-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/typography\/\">Typography<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8348321f wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/colors\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Farben.png\" alt=\"\" class=\"wp-image-2066\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Farben.png 1920w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Farben-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Farben-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Farben-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Farben-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/colors\/\"><strong>Colors<\/strong><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/icons-and-illustrations\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Illus-and-Icons.png\" alt=\"\" class=\"wp-image-2036\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Illus-and-Icons.png 1920w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Illus-and-Icons-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Illus-and-Icons-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Illus-and-Icons-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Illus-and-Icons-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/icons-and-illustrations\/\">Icons and Illustrations<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Vorlagen.png\" alt=\"\" class=\"wp-image-2098\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Vorlagen.png 1920w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Vorlagen-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Vorlagen-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Vorlagen-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/06\/Vorlagen-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/templates\/\" data-type=\"page\" data-id=\"665\">Templates<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate Design Ruhr University Bochum stands for change, openness, and the courage to explore new paths. Our visual identity reflects [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2527","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=2527"}],"version-history":[{"count":33,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2527\/revisions"}],"predecessor-version":[{"id":5181,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2527\/revisions\/5181"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}