{"id":2727,"date":"2026-05-18T07:51:23","date_gmt":"2026-05-18T07:51:23","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/writing-guides-tips\/"},"modified":"2026-08-11T10:03:29","modified_gmt":"2026-08-11T10:03:29","slug":"writing-guides-tips","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/writing-guides-tips\/","title":{"rendered":"Writing Guides &amp; Tips"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Writing Guides &amp; Tips<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong><strong>Ruhr University Bochum (RUB) also reflects its identity in the language and style of its texts.<\/strong><\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1.png\" alt=\"\" class=\"wp-image-698\" style=\"aspect-ratio:16\/9;object-fit:contain;width:1200px;height:auto\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1.png 1536w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Below are practical recommendations and tips for creating texts and content across various media to effectively engage readers.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-constrained wp-container-core-column-is-layout-f0623e59 wp-block-column-is-layout-constrained\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-1024x683.png\" alt=\"\" class=\"wp-image-929\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Writing for the Web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good website content is created when you keep your readers in mind from the very beginning.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/anleitungen-tipps-zum-schreiben\/schreiben-fuers-web\/\">\u2192 Writing for the Web<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Guidelines for Gender-Inclusive Language<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-left:0\"><strong>RUB<\/strong>is committed to the Diversity Charter and the code of conduct \u201cFreedom and Diversity at RUB <strong>.\u201d<\/strong>It is characterized by an inclusive approach. This also applies to language use.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uni.ruhr-uni-bochum.de\/de\/handreichung-fuer-eine-genderinklusive-sprache\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192 See the Rector&#8217;s Office&#8217;s recommendations<\/a><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-auf-Englisch_1-1024x683.png\" alt=\"Graphic: Illustration for the &quot;Writing in English&quot; website featuring a globe, text documents, speech bubbles, and paper airplanes.\" class=\"wp-image-582\" style=\"object-fit:cover\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-auf-Englisch_1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-auf-Englisch_1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-auf-Englisch_1-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-auf-Englisch_1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Translations into English<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>RUB<\/strong>, all English translations are written in American English. We can refer to the following collection of rules and tips. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/anleitungen-tipps-zum-schreiben\/schreiben-auf-englisch\/\">\u2192 Writing in English<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-79e29917 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item has-ast-global-color-7-background-color has-background is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Assistance with English translations<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">University administration staff can <strong>contact <\/strong>the <strong>English Support Service <\/strong>if they need assistance with creating content in English, editing machine-translated texts, or other language-related questions regarding English at <strong>RUB<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><strong><a href=\"https:\/\/serviceportal.ruhr-uni-bochum.de\/Begriffesammlung\/Seiten\/English-Support-Service.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">English Support Service<\/a> <\/strong>(This link takes you to the employee service portal.)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading\">Writing News Articles<\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">The editorial team at the Office of University Communications follows these rules and conventions when publishing current news items on the <strong>RUB<\/strong> <a href=\"https:\/\/news.rub.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">news portal<\/a>:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/services.ruhr-uni-bochum.de\/de\/schreiben-fuers-newsportal\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192 Editorial Guidelines for News Articles<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Writing Guides &amp; Tips Ruhr University Bochum (RUB) also reflects its identity in the language and style of its texts. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2727","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=2727"}],"version-history":[{"count":2,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2727\/revisions"}],"predecessor-version":[{"id":2729,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2727\/revisions\/2729"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}