{"id":2944,"date":"2026-03-26T09:44:28","date_gmt":"2026-03-26T09:44:28","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/corporate-design\/tagline\/"},"modified":"2026-09-01T08:01:44","modified_gmt":"2026-09-01T08:01:44","slug":"claim","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/corporate-design\/claim\/","title":{"rendered":"Claim"},"content":{"rendered":"\n
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Claim<\/h1>\n\n\n\n

\u201cBuilt to change\u201d\u2014this claim sums up what Ruhr University Bochum stands for. It captures our mindset and our values: shaping change, remaining open, and embracing the new. The claim should be featured on RUB media. <\/strong><\/p>\n\n\n\n

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Download Claim \u2193<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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At a Glance<\/h2>\n\n\n\n

We use the claim in our internal and external communications whenever possible.<\/p>\n\n\n\n

There are three options for using the claim. Which one we choose depends on the specific layout and format: <\/p>\n\n\n\n

Option 1: Separated <\/strong>The logo and claim are spatially separated\u2014for example, the logo at the top and the claim at the bottom. Option 2: In addition to the wordmark<\/strong>The claim is located in a line directly next to “Ruhr University Bochum”.Option 3: Beneath the wordmark<\/strong>The claim is positioned below “Ruhr University Bochum”. This variant is suitable for applications where more vertical space is available. We don’t place the claim directly below the logo so that it doesn’t <\/strong>look cluttered.<\/strong> <\/p>\n<\/div>\n\n\n\n

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Option 1: Separated<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Option 2: In addition to the wordmark<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Option 3: Beneath the wordmark<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

More on the placement of the claim in the chapter Layout<\/a><\/strong><\/p>\n<\/div>\n\n

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Don\u2019ts<\/h2>\n\n\n\n

The following examples show how we don’t do it and what mistakes we avoid.<\/p>\n<\/div>\n\n\n\n

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Don\u2019t<\/strong>Do not place the claim directly below the logo<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don\u2019t<\/strong>Do not separate variant 2 from the wordmark.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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<\/div>\n<\/div>\n<\/div>\n\n

Design Examples<\/h2>\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Claim \u201cBuilt to change\u201d\u2014this claim sums up what Ruhr University Bochum stands for. It captures our mindset and our values: […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":2527,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2944","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=2944"}],"version-history":[{"count":42,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2944\/revisions"}],"predecessor-version":[{"id":3746,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2944\/revisions\/3746"}],"up":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2527"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}