{"id":2956,"date":"2026-02-27T15:13:32","date_gmt":"2026-02-27T15:13:32","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/imagery\/photography\/"},"modified":"2026-09-01T08:09:34","modified_gmt":"2026-09-01T08:09:34","slug":"photography","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/imagery\/photography\/","title":{"rendered":"Photography"},"content":{"rendered":"\n
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Photography<\/h1>\n\n\n\n

Our visual style presents life at Ruhr University Bochum in a realistic and vibrant way. It depicts people and architecture from various perspectives and emphasizes collaborative learning, cultural diversity, and an inclusive community. <\/strong><\/p>\n<\/div>\n\n

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At a Glance<\/h2>\n\n\n\n

Documentary Photography<\/strong>: For events and similar occasions, we photograph in a documentary style. The goal here is to capture moments authentically, without staging them. These guidelines don’t need to be applied strictly to documentary shots\u2014but we encourage using them as a reference. However, we strongly encourage you to use it as a guide. Photography for internal and external communication:<\/strong> We incorporate our visual style into photos for the website, social media, or other communication channels. This style helps make the RUB recognizable. Three themes define our visual language.<\/p>\n<\/div>\n<\/div>\n\n

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Visual Theme 1: Closeness<\/h3>\n\n\n\n

Short communication lines, flat hierarchies, an open campus where people interact as equals\u2014captured photographically through close-up shots, half-portraits, and candid scenes.<\/p>\n<\/div>\n\n\n\n

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Visual Theme 2: Community\u2028<\/strong><\/h3>\n\n\n\n

At RUB, change does not occur on an individual basis, but rather collectively\u2014among people, disciplines, and cultures. This is reflected in the photography through a focus on groups, interaction, and exchange. <\/p>\n<\/div>\n\n\n\n

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Visual Theme 3: Change of Perspective<\/strong><\/strong><\/h3>\n\n\n\n

Breaking down barriers, challenging existing perspectives, and opening up new paths. Through photography, we convey this using unusual angles, deliberate framing, and the interplay between people and campus architecture. <\/p>\n<\/div>\n\n\n\n

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For the design and photography<\/h2>\n\n\n\n
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Depicting \u201cCloseness\u201d Through Photography<\/h3>\n\n\n\n

We create a sense of closeness and belonging through photography from different perspectives. We deliberately use half-portraits, upper-body shots, and close-ups to achieve an authentic and personal visual effect. We depict individuals in lively situations. One technique is to let other people appear out of focus in the foreground or background\u2014or to present the subject as a staged portrait. In both cases, we strive for a natural and relaxed look. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Incorporating Interesting Perspectives and Architecture<\/h3>\n\n\n\n

We showcase Ruhr University Bochum as a dynamic and vibrant campus. Architecture is a central design element and is deliberately integrated into the photography. Unusual angles and deliberate framing create exciting perspectives. As a result, the images appear distinctive and vibrant, conveying the campus\u2019s unique atmosphere. <\/p>\n<\/div>\n\n\n\n

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Collaborative Learning<\/h3>\n\n\n\n

We showcase authentic and vibrant scenes of collaborative learning, exploration, and social interaction. Movement, conversations, and genuine moments take centre stage. Depth is a central element of the visual language. It is created through the deliberate use of foreground and background blur\u2014for example, by intentionally blurring hands, shoulders, or objects in the foreground. This gives the images a multi-layered, lively, and natural feel. <\/p>\n<\/div>\n\n\n\n

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Exposure<\/h3>\n\n\n\n

We prefer natural sunlight and avoid flat, diffuse lighting conditions. Side lighting or backlighting is ideal, especially in the morning and evening hours, to create warmth and depth. We avoid harsh midday sun. Instead, we work in the shade with clear lighting direction. Indoors, we use the strongest possible window light with a clear direction of light and avoid gloomy scenes with low contrast. The images are deliberately exposed slightly brighter to achieve a friendly and open effect. Skin tones serve as a guide for exposure. <\/p>\n<\/div>\n\n\n\n

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Dos and Don’ts<\/h2>\n\n\n\n

The following examples show best practice and what to avoid.<\/p>\n<\/div>\n\n\n\n

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Do<\/strong>An authentic, natural perspective<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don’t<\/strong>Extreme perspectives like fisheye<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don’t<\/strong>Overexposed light or extreme backlighting<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Do<\/strong>Natural light and shadows<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don’t<\/strong>Very dark images<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don\u2019t<\/strong>Deliberately artificial-looking light<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Do<\/strong>Capture situations, encounters, and moments that feel genuine and unstaged<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don\u2019t<\/strong>Avoid overly dramatic gestures, poses, or staged arrangements<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Do\u2028<\/strong>Use saturated colour blocks in designs\u2014they work best with natural photo colours<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Don\u2019t<\/strong>Avoid dominant colour accents or solid colour areas in photos\u2014they make integration into layouts more difficult <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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