{"id":3044,"date":"2026-05-28T13:58:55","date_gmt":"2026-05-28T13:58:55","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/graphic-design-and-advertising\/"},"modified":"2026-10-13T10:20:40","modified_gmt":"2026-10-13T10:20:40","slug":"graphic-design-and-advertising","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/graphic-design-and-advertising\/","title":{"rendered":"Graphic Design and Advertising"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Graphic Design and Advertising<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Graphic templates are available as InDesign files for posters, flyers, and postcards. The templates serve as a starting point and can be freely adapted and modified. Page layouts, spacing, and text styles are already set up.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When designing, we have the freedom to choose how we arrange graphic blocks. We can also choose any color scheme we like, depending on our needs, the theme, and the desired effect. For simplicity\u2019s sake, the templates are designed using a light blue color scheme. Detailed information on spacing, corner radii, and design principles can be found in the <strong><a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/application-and-design\/layout\/\">Layout<\/a><\/strong> chapter.   <\/p>\n\n\n\n<p class=\"has-rub-gelb-50-background-color has-background wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">For larger projects or campaigns, we recommend coordinating with the University Communications Office at <a href=\"mailto:cd@rub.de\" target=\"_blank\" rel=\"noopener\">cd@rub.de.<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-7-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/10\/RUB_Graphic-templates.zip\">Download Graphic Templates (.indd + pdf) \u2193<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Poster<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Templates are available as InDesign files in sizes ranging from A0 to A3. They are primarily intended for internal campus posters. The templates account for the border of clip frames\u2014which is why the page margins are wider than those for other media.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For scientific posters, see the chapter on <a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/templates\/scientific-posters\/\">Scientific Posters<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Plakate-1024x643.png\" alt=\"\" class=\"wp-image-3914\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Plakate-1024x643.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Plakate-300x188.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Plakate-767x482.png 767w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Plakate.png 1269w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Poster Templates from A0 to A3<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Flyer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Templates are available as InDesign files in DIN long format (99 x 210 mm). Flyers are particularly well-suited for conveying information in a concise manner. The templates ensure a readable font size even when there is a lot of text.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_hoch-1024x644.png\" alt=\"\" class=\"wp-image-3919\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_hoch-1024x644.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_hoch-300x189.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_hoch-768x483.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_hoch.png 1267w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Portrait Flyer (99 x 210 mm) Templates <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_quer-1024x644.png\" alt=\"\" class=\"wp-image-3920\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_quer-1024x644.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_quer-300x189.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_quer-768x483.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Flyer_quer.png 1267w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Flyer Landscape (210 x 99 mm) Templates<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Postcards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Templates are available as InDesign files in A6 format. Postcards are ideal for sharing concise information on campus. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Postkarten-1024x644.png\" alt=\"\" class=\"wp-image-3921\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Postkarten-1024x644.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Postkarten-300x189.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Postkarten-768x483.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Vorlage_Postkarten.png 1267w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A6 Postcard Templates<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-rub-gelb-50-background-color has-background wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">The templates are available as InDesign files (.indd) and as PDFs. Adobe InDesign or Adobe Acrobat is required to edit them. If neither program is available, you can use the Word templates in the <a href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/templates\/documents\/\">Documents <\/a>section instead.  <\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile has-rub-gruen-50-background-color has-background\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Community Templates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Community Templates: We have set up a chat and a project folder for sharing templates with other programs. You can share templates you&#8217;ve created yourself here. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: These templates are not official and are not reviewed by the University Communications Office.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/matrix.to\/#\/#RUB-Design-Community-Vorlagen:ruhr-uni-bochum.de\">Go to the Chat section (university login credentials required)<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/a_simplified_interface_of_a_chat_no_text_and_3_to_5_files_arranged_arround_the_chat_flat_vector_min_jr5yh2xvbkehiyk5zqor-1-1024x572.png\" alt=\"\" class=\"wp-image-3958 size-full\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/a_simplified_interface_of_a_chat_no_text_and_3_to_5_files_arranged_arround_the_chat_flat_vector_min_jr5yh2xvbkehiyk5zqor-1-1024x572.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/a_simplified_interface_of_a_chat_no_text_and_3_to_5_files_arranged_arround_the_chat_flat_vector_min_jr5yh2xvbkehiyk5zqor-1-300x168.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/a_simplified_interface_of_a_chat_no_text_and_3_to_5_files_arranged_arround_the_chat_flat_vector_min_jr5yh2xvbkehiyk5zqor-1-766x428.png 766w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/a_simplified_interface_of_a_chat_no_text_and_3_to_5_files_arranged_arround_the_chat_flat_vector_min_jr5yh2xvbkehiyk5zqor-1.png 1112w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Design Examples<\/h2>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-scaled.png\" alt=\"\" class=\"wp-image-3924\" style=\"aspect-ratio:1.4992788930033132;object-fit:contain;width:1200px;height:auto\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-scaled.png 2560w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-300x169.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-768x432.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-1024x576.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-1536x864.png 1536w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/09\/Grafik_Werbung_Beispiele-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Graphic Design and Advertising Graphic templates are available as InDesign files for posters, flyers, and postcards. The templates serve as [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3044","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=3044"}],"version-history":[{"count":29,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3044\/revisions"}],"predecessor-version":[{"id":5128,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3044\/revisions\/5128"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}