{"id":3048,"date":"2026-02-27T15:13:32","date_gmt":"2026-02-27T15:13:32","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/brand-guidelines\/"},"modified":"2026-08-13T11:29:30","modified_gmt":"2026-08-13T11:29:30","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/brand-guidelines\/","title":{"rendered":"Brand Guidelines"},"content":{"rendered":"\n

Brand Guidelines<\/h1>\n\n

Welcome to the Ruhr University Bochum Brand Portal. Here you will find all the official guidelines for maintaining a consistent brand image. These guidelines ensure that our visual identity appears consistent and professional across all channels. <\/p>\n\n

Why Have a Consistent Brand Identity?<\/h2>\n\n

A strong, consistent brand identity builds recognition and trust. It conveys professionalism and strengthens the sense of belonging that all members of the university feel toward the institution. <\/p>\n\n

\n
\n

Who is this for?<\/h3>\n\n\n\n
  • Marketing and Communications Departments<\/li>
  • Faculties and Institutes<\/li>
  • External Agencies and Service Providers<\/li>
  • Students for Official Projects<\/li><\/ul>\n<\/div>\n\n\n\n
    \n

    Contents<\/h3>\n\n\n\n
    • Logo<\/strong> \u2013 Usage, Protected Area, Dos and Don’ts<\/li>
    • Colors<\/strong> \u2013 Primary, Secondary, and Accent Colors<\/li>
    • Typography<\/strong> \u2013 Fonts and Hierarchy<\/li>
    • Images<\/strong> \u2013 Visual Language and Style<\/li>
    • Videos<\/strong> \u2013 Guidelines for Moving Images<\/li><\/ul>\n<\/div>\n<\/div>\n\n
      \n\n

      Downloads<\/h2>\n\n

      Download the complete brand kit here, which includes all logos, color palettes, and templates. If you have any questions, please contact the Communications Department. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Brand Guidelines Welcome to the Ruhr University Bochum Brand Portal. Here you will find all the official guidelines for maintaining […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3048","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=3048"}],"version-history":[{"count":1,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3048\/revisions"}],"predecessor-version":[{"id":3049,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3048\/revisions\/3049"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=3048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}