{"id":3204,"date":"2026-05-18T14:44:11","date_gmt":"2026-05-18T14:44:11","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/websites\/"},"modified":"2026-08-17T09:49:27","modified_gmt":"2026-08-17T09:49:27","slug":"websites","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/websites\/","title":{"rendered":"Websites"},"content":{"rendered":"\n
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Create successful websites and design them professionally<\/h1>\n\n\n\n

Whether you are creating a new website, optimising an existing site, or clarifying legal and technical questions, this page provides comprehensive information and tools for a successful web presence at Ruhr University Bochum. <\/strong><\/strong><\/p>\n<\/div>\n\n

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From initial planning and legal requirements to editorial tips and ongoing website maintenance, you will find important guidance and practical instructions here to design your website professionally and user-friendly.<\/p>\n<\/div>\n<\/div>\n\n

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Overview<\/h2>\n<\/div>\n\n
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Websites at RUB<\/h3>\n\n\n\n

The website landscape at Ruhr University Bochum is diverse. This page helps you find your way around the complex structure of websites at RU<\/strong>B. <\/p>\n\n\n\n

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Web Landscape at RUB<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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The path to your own website<\/h3>\n\n\n\n

For planning a new website at RU<\/strong>B or relaunching an existing web presence, there is a wide range of support, advice and services available.<\/p>\n\n\n\n

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How do I get a web presence?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Mandatory for all websites<\/h2>\n<\/div>\n\n
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Website accessibility<\/h3>\n\n\n\n

Both the website\u2019s programming and design as well as the editorial area must ensure digital accessibility.<\/p>\n\n\n\n

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Tips on digital accessibility<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Legal information<\/h3>\n\n\n\n

A legal notice, privacy policy and accessibility statement are mandatory for all websites of RU<\/strong>B.<\/p>\n\n\n\n

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Information & points of contact<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Web strategy & content<\/h2>\n<\/div>\n\n
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Goals & target groups<\/h3>\n\n\n\n

Who is our target group? And what does the target group want to find out on our website? <\/p>\n\n\n\n

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Goals & target groups<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Content strategy & content design<\/h3>\n\n\n\n

Content planning and the planning of ongoing editorial maintenance of websites<\/p>\n\n\n\n

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Tips & to-dos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Ongoing maintenance & further development<\/h2>\n<\/div>\n\n\n\n
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Website optimisation<\/h3>\n\n\n\n

Various measures and tools support improving the user-friendliness of the web presence: search engine optimisation, analysis of user behaviour, analysis of digital accessibility and content quality.<\/p>\n\n\n\n

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Analysis & tracking<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Writing for the Web<\/h2>\n<\/div>\n\n\n\n
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RU<\/strong>B also reflects its self-image in the language and style of its texts. Here you will find practical tips and instructions for creating web content, including English-language content. <\/p>\n\n\n\n

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Guides & tips for writing for the web<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Agency for Online Communication: <\/strong>Advice, service & exchange<\/strong><\/h2>\n\n\n\n

The Agency for Online Communication provides comprehensive support for creating and maintaining websites. From initial planning to ongoing operation, we advise and support you throughout the entire process: <\/p>\n<\/div>\n\n\n\n

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Contact<\/h3>\n\n\n\n