{"id":3214,"date":"2026-05-28T14:51:34","date_gmt":"2026-05-28T14:51:34","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/websites\/analyze-track-and-optimize-websites\/"},"modified":"2026-08-17T15:44:56","modified_gmt":"2026-08-17T15:44:56","slug":"analyze-track-and-optimize-websites","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/websites\/analyze-track-and-optimize-websites\/","title":{"rendered":"Analyze, track, and optimize websites"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Analyze, track, and optimize websites<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong><strong><strong>With the help of simple editorial and development tips, you can improve the findability of your websites. Ruhr University Bochum also provides tools that give you insights into user behavior and the quality of your website, helping you optimize your online presence. <\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Webseiten-analysieren-tracken-optimieren.png\" alt=\"\" class=\"wp-image-852\" style=\"aspect-ratio:16\/9;object-fit:contain;width:1200px;height:auto\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Webseiten-analysieren-tracken-optimieren.png 1536w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Webseiten-analysieren-tracken-optimieren-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Webseiten-analysieren-tracken-optimieren-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Webseiten-analysieren-tracken-optimieren-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Search engine optimization (SEO)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">SEO (Search Engine Optimization) includes measures that improve the findability of websites in search engines, for example Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Basic SEO tips<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">The following basic SEO tips for editors as well as website managers and developers provide an important foundation.<\/p>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\">Basic SEO tips<\/h3>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4eff1baf wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<h4 class=\"wp-block-heading\">Editorial tips<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cover <strong>one topic<\/strong> per page.<br\/><\/li>\n\n\n\n<li>Right at the beginning\u2014in the first short paragraph\u2014it should be clear what is <strong>important<\/strong>. <br\/>Do not write long introductions; instead, be <strong>concise and precise<\/strong>.<br\/><\/li>\n\n\n\n<li>Link from and to <strong>thematically related<\/strong> pages. <br\/>Do not add links indiscriminately\u2014only when it makes <strong>sense in terms of content<\/strong>.<br\/><\/li>\n\n\n\n<li>Follow <strong>hierarchies in the page structure<\/strong>: H1, introduction, H2, etc. <br\/>When <strong>creating<\/strong> texts in Word, work with structural elements from the outset.<br\/><\/li>\n\n\n\n<li>Use <strong>clear, descriptive, and unambiguous titles and URLs<\/strong>. <br\/><strong>Example:<\/strong> &#8220;Contact the student advisory service&#8221; instead of simply &#8220;Contact&#8221;.<br\/><\/li>\n\n\n\n<li>Keep your websites and content <strong>up to date at all times<\/strong>; old pages weaken the overall impression. <br\/>Tools such as <a href=\"#siteimprove\" data-type=\"internal\" data-id=\"#siteimprove\">Siteimprove<\/a> help you find <strong>outdated content and links that no longer work<\/strong>.<br\/><\/li>\n\n\n\n<li><strong>Correct, working links<\/strong> are important for the quality of the website. <br\/>Check links <strong>regularly<\/strong>. We also recommend <strong>not using link shorteners<\/strong>, as short URLs can harm SEO. <\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-bc32cf5d wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h4 class=\"wp-block-heading\">Development tips<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The website must be <strong>mobile-optimized<\/strong>. The <strong>loading time<\/strong> is a high priority. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a <strong>URL with ruhr-uni-bochum.de<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For <strong>English websites<\/strong>, use the meta tag &lt;html lang=&#8221;en-US&#8221;&gt;.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up a <strong>sitemap<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most content management systems offer the option to set up a sitemap; there are also tools available online. Please feel free to contact the Agency for Online Communication (<a href=\"mailto:onlinekommunikation@ruhr-uni-bochum.de\">onlinekommunikation@ruhr-uni-bochum.de<\/a>). <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure your website is <strong>accessible<\/strong>, the <strong>source code is clean<\/strong>, and there are <strong>no broken links<\/strong>. Every <strong>accessible<\/strong> website is also <strong>search-engine optimized<\/strong>. <\/li>\n\n\n\n<li>When <strong>moving<\/strong> websites\/your web presence, set up <strong>redirects<\/strong>. <br\/>Redirect the most-clicked pages 1:1. Otherwise, create thematically similar landing pages and set up bulk redirects. Do <strong>not<\/strong> redirect everything to the new homepage.  <\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-constrained wp-container-core-group-is-layout-e3964afe wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading\">Consultation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For further questions and consultation on search engine optimization, please contact the <a href=\"https:\/\/einrichtungen.ruhr-uni-bochum.de\/de\/agentur-fuer-onlinekommunikation\" target=\"_blank\" rel=\"noreferrer noopener\">Agency for Online Communication<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"mailto:onlinekommunikation@ruhr-uni-bochum.de\">onlinekommunikation@ruhr-uni-bochum.de<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Matomo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Matomo is a comprehensive web analytics platform that makes it possible to gain detailed insights into the <strong>behavior of visitors<\/strong> to your websites.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For example, Matomo determines how often your website is visited, which other websites visitors come from, and where they navigate.<\/li>\n\n\n\n<li>In addition, the tool provides an analysis of time on site as well as statistics on entry and exit pages and bounce rates.<\/li>\n\n\n\n<li>With Matomo, you can also analyze custom time periods to identify trends and patterns in visitor behavior over time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This enables you to make informed decisions about <strong>optimizing your websites<\/strong> and <strong>improving the user experience<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using Matomo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Matomo version provided by IT.SERVICES at <strong>RUB<\/strong> is <strong>GDPR-compliant<\/strong>; data is stored only on servers of <strong>RUB<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The contact for using Matomo is IT.SERVICES:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><a href=\"https:\/\/www.it-services.ruhr-uni-bochum.de\/services\/sd\/matomo.html.de\" target=\"_blank\" rel=\"noreferrer noopener\">All information about Matomo<\/a><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Siteimprove<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Siteimprove provides all units at <strong>RUB<\/strong> with a tool that can be used on web presences to <strong>reduce digital barriers<\/strong> and <strong>improve usability<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tool <strong>automatically analyzes<\/strong> websites and identifies technical issues in development and editorial aspects such as broken links, large files, and spelling mistakes\u2014it even provides <strong>suggestions for improvement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using Siteimprove is recommended not only for <strong>existing websites<\/strong>, but also when <strong>building a new online presence<\/strong>, in order to eliminate potential weak points at an early stage.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0584a593 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading\">What does Siteimprove do?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Siteimprove comprehensively checks, assesses, and monitors the accessibility of a website based on <strong>legal requirements and standards<\/strong>, as well as content in terms of quality, currency, security, and usability. The tool provides the assessment in <strong>scores<\/strong>. <\/li>\n\n\n\n<li>In doing so, the tool also takes into account\u2014if specified\u2014<strong>custom<\/strong> defined rules and standards.<\/li>\n\n\n\n<li>In addition, the tool evaluates <strong>technical and content-related aspects<\/strong> that influence visibility in search results (<strong>SEO<\/strong>).<\/li>\n\n\n\n<li>Over a longer integration period, Siteimprove also shows <strong>developments<\/strong>.<\/li>\n\n\n\n<li>Siteimprove <strong>explains<\/strong> all identified issues and optimization suggestions in detail and in an easy-to-understand way, and also shows <strong>solutions<\/strong> that can be used to fix issues and implement improvements.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-constrained wp-container-core-group-is-layout-e3964afe wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading\" id=\"siteimprove\">Using Siteimprove<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The service is currently <strong>free of charge<\/strong>. If desired, the Agency for Online Communication will set up your website in Siteimprove so that the tool can capture and check it, train you in its use, and advise you on any questions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/serviceportal.ruhr-uni-bochum.de\/Begriffesammlung\/Seiten\/qualitaetssicherung-webseiten.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">All information about Siteimprove\u200b\u200b<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(The link leads to the service portal for employees.)<\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyze, track, and optimize websites With the help of simple editorial and development tips, you can improve the findability of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":3204,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3214","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=3214"}],"version-history":[{"count":2,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3214\/revisions"}],"predecessor-version":[{"id":3216,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3214\/revisions\/3216"}],"up":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3204"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}