{"id":3235,"date":"2026-05-18T07:58:33","date_gmt":"2026-05-18T07:58:33","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/writing-guides-tips\/writing-for-the-web\/"},"modified":"2026-09-29T11:17:57","modified_gmt":"2026-09-29T11:17:57","slug":"writing-for-the-web","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/writing-guides-tips\/writing-for-the-web\/","title":{"rendered":"Writing for the Web"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Writing for the Web<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong><strong>The Ruhr University Bochum websites are designed to present content in a clear, accessible, and effective manner.<\/strong><\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-1024x683.png\" alt=\"\" class=\"wp-image-929\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong><strong>Good web content is guided in particular by:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target Audience Focus<\/li>\n\n\n\n<li>Readability<\/li>\n\n\n\n<li>Search Engine Optimization<\/li>\n\n\n\n<li>digital accessibility<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For these purposes, the Office of University Communications recommends the following web writing guidelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>This website contains general writing conventions for German-language web content.  <\/strong>The guidelines for English-language content can be found here:<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f9c6f899 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/writing-guides-tips\/writing-in-english\/\">Writing in English<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group has-border-color has-ast-global-color-5-border-color is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ffbd826c wp-block-group-is-layout-flex\" style=\"border-style:none;border-width:0px;min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-ec3fe059 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>In a Nutshell: The Most Important Tips<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>We put <strong>ourselves in <\/strong>the <strong>target audience <\/strong>&#8216;s shoes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most important information is right at <strong>the beginning, at the very top<\/strong> of the page.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The text should be <strong>limited <\/strong>to the <strong>essentials <\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We write <strong>in a clear, concise, and precise manner<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We use <strong>clear, uncluttered sentences of appropriate length.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We use <strong>clear<\/strong> and <strong>unambiguous<\/strong> language and explain <strong>technical terms<\/strong> that may be unfamiliar to the target audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid using <strong>abbreviations<\/strong> that are unfamiliar to the target audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structure provides <strong>guidance<\/strong>: descriptive headings, subheadings, bulleted lists, info boxes, call-to-action elements, etc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We <strong>don&#8217;t<\/strong> produce <strong>walls of text<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Links<\/strong> are clearly marked.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">All Writing Conventions<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"#eigenname\" data-type=\"internal\" data-id=\"#eigenname\"><strong>\u2192 Proper noun<\/strong>: &#8220;<br\/>&#8221; at Ruhr University Bochum<\/a><\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#orientierung\" data-type=\"internal\" data-id=\"#orientierung\"><strong>\u2192 Navigation:<\/strong><br\/>Structure, Design, Highlights &amp; Links<\/a><\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#stil\" data-type=\"internal\" data-id=\"#stil\"><strong>\u2192 Style:<\/strong><br\/>Target Audience, Word Choice &amp; Grammar<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#schreibweisen\" data-type=\"internal\" data-id=\"#schreibweisen\"><strong>\u2192 Spelling:<\/strong><br\/>Numbers, Dates, and Units of Measurement<\/a><\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#kontaktangaben\" data-type=\"internal\" data-id=\"#kontaktangaben\"><strong>\u2192 Contact Information:<\/strong><br\/>Titles, Phone Numbers, and Addresses<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-1024x599.png\" alt=\"\" class=\"wp-image-726\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-1024x599.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-300x175.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-768x449.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-1536x898.png 1536w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-2048x1197.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"eigenname\">Proper Name of Ruhr University Bochum<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">The university&#8217;s proper name can be written in the following forms:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Ruhr-Universit\u00e4t Bochum<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>an abbreviation<\/strong>, if the full name has already been mentioned on the same page:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li>Ruhr-Universit\u00e4t<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>an acronym<\/strong>, at the request of the Rector&#8217;s Office, use the letters <strong>&#8220;RU&#8221;<\/strong> in bold\u2014similar to the logo\u2014provided this is technically feasible in the respective text input field:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li><strong>RU<\/strong>B<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>an abbreviation<\/strong>\u2014depending on the target audience\u2014suitable, for example, for the study portal:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li>Ruhr-Uni<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Genus of Ruhr University Bochum<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">The <strong>gender<\/strong> of other words referring to Ruhr University must also be feminine.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6.360 hauptamtliche Besch\u00e4ftigte machen die Ruhr-Universit\u00e4t Bochum zur gr\u00f6\u00dften Arbeitgeberin in Bochum.<\/li>\n\n\n\n<li>630 Fu\u00dfballfelder k\u00f6nnte die Ruhr-Universit\u00e4t Bochum auf ihrem Campus errichten.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"orientierung\">Structure &amp; Orientation<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-1024x683.png\" alt=\"\" class=\"wp-image-698\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Online readers <strong>scan<\/strong> texts and web pages. They pick out the information that is important to them. That is why texts and content on websites must be well-structured and provide clear navigation <strong>at a glance<\/strong>. This is especially true for <strong>mobile views <\/strong>of websites.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First Things First<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Placing key information at the beginning of the text ensures that readers <strong>grasp<\/strong> the <strong>content right away<\/strong>, even if they don\u2019t view or read the entire page. If the first sentence is too long or uninteresting, users may lose interest or patience and leave the page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This hierarchy runs throughout the entire page: <strong>The most important information is at the beginning, and the least important is at the end.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meaningful Entries in the Navigation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use <strong>concise, meaningful wording for <\/strong>the navigation and breadcrumb navigation so that readers can immediately grasp each entry and the text doesn&#8217;t become too long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Short Sentences<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>Short, uncomplex sentences<\/strong> make the text easier to read\u2014especially for people who skim texts or have them read aloud by a program\u2014and are favored by <strong>search engines. <\/strong>Each sentence should contain only <strong>one piece of information<\/strong>, if possible. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verlassen Sie die Universit\u00e4tsstra\u00dfe an der Ausfahrt \u201eUni Mitte\u201c. Halten Sie sich links, wenn Sie auf das Parkhaus zufahren. Biegen Sie hinter dem Infopunkt links ab. Ein ausgewiesener Behindertenparkplatz befindet sich unter der \u00dcberdachung neben den Bushaltestellen vor der Einfahrt zum Besucherparkplatz auf der linken Seite.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Paragraphs &amp; Subheadings<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Online content often uses many paragraphs so that readers can find and grasp <strong>the information at a glance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>subheading<\/strong> should be easy to understand and summarize what the following paragraphs are about.<\/li>\n\n\n\n<li>A paragraph follows after two to four sentences. Each paragraph covers a specific aspect of a topic. <\/li>\n\n\n\n<li>A subheading is inserted after no more than three paragraphs.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong><strong>Structural &amp; Design Elements<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Structural and design elements visually organize the text and the website, making it easier <strong>to read and understand quickly<\/strong>. We <strong>don\u2019t<\/strong> create <strong>walls of text<\/strong>! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, structure your text using <strong>descriptive headings, subheadings, bullet points, lists, infoboxes, and call-to-action elements,<\/strong> such as buttons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to use <strong>photos, icons, and (interactive) graphics<\/strong> to convey content visually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>Search engines<\/strong> give preferential treatment to websites structured in this way.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-83b893f2 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Emphasis &amp; Formatting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">We use formatting <strong>sparingly<\/strong>. This may include exclamation points or bold text. This helps ensure that the page remains <strong>easy to read<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Important information can be highlighted using <strong>design elements<\/strong> incorporated into the web design, such as info boxes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Unrecommended Markup<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By default, readers interpret underlined words as links, so underlining is <strong>not<\/strong> suitable for highlighting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also avoid using ALL CAPS and <em>italics<\/em> to emphasize text. <s>Strikethroughs should <\/s>not be used either.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Links<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">When creating links, <strong>choose descriptive and unambiguous labels<\/strong>. Avoid vague labels such as \u201cMehr\u201d or \u201cWeitere Informationen.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended that <strong>you avoid placing links within the body text<\/strong>. Links are more noticeable when they are <strong>presented more prominently<\/strong>. Good options here include, for example, bulleted lists, buttons, info boxes, or link areas.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">It is also recommended that you avoid including additional quotation marks or other special characters in the link\u2014this can look cluttered. Links are usually <strong>automatically<\/strong> <strong>highlighted<\/strong> by content management systems, for example, by underlining and\/or using a different font color. <\/p>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Unrecommended Labeling of Links<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Links should <strong>not <\/strong>be <strong>marked with the characters &gt; (&#8220;greater than&#8221;) or &lt; (&#8220;less than&#8221;) <\/strong>. This markup is <strong>not accessible<\/strong>; screen readers will read these characters aloud as the words indicated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We therefore use other labeling methods.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-1024x683.png\" alt=\"\" class=\"wp-image-938\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"stil\"><strong>Style: Target Audience, Word Choice, and Grammar<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Consider the Target Audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We tailor our language to the target audience so that the information reaches <strong>exactly the people<\/strong> we want to reach. In doing so, we take the target audience\u2019s <strong>prior knowledge<\/strong> into account. This is how we ensure <strong>consistency<\/strong>.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Salutation<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The personal pronouns \u201cdu\u201d and \u201cihr,\u201d as well as \u201cdein\u201d and \u201ceuer,\u201d are always written in lowercase.<\/li>\n\n\n\n<li>The polite forms of address \u201cSie\u201d and \u201cIhr\u201d are always capitalized.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Statements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use <strong>specific details<\/strong> to avoid misunderstandings, such as when <strong>time references<\/strong> change or when <strong>adjectives<\/strong> can be interpreted in different ways.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Bewerbungsphase zum Sommersemester 2026 endet am 15. Januar 2026.<\/li>\n\n\n\n<li>Der Beitrag steigt um 10 Cent.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Wording That Is Not Recommended or Lacks Specificity<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Die Bewerbungsphase endet in drei Wochen.<\/em><\/li>\n\n\n\n<li><em>Der Beitrag erh\u00f6ht sich in geringf\u00fcgigem Ma\u00dfe.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We also avoid <strong>double negatives<\/strong> and instead phrase things clearly and in a way that is immediately understandable.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Operation war kompliziert.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Wording With a Double Negative That Is Not Recommended<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-8\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em>Die Operation verlief nicht ohne Komplikationen.<\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Verbs Instead of Nouns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using verbs instead of nouns makes the text seem <strong>more lively<\/strong> and <strong>vivid<\/strong>. A nominal style tends to sound stiff and like \u201cbureaucratic German.\u201d Strings of nouns make the text harder to read. This is especially true when people with visual impairments have a program read it aloud to them.   <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Messungen verz\u00f6gerten sich zeitlich.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-10&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-10\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong>Wording in the Nominal Style That Is Not Recommended+<\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-10\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-10-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em><em><em><em><em>Es erfolgte eine Verz\u00f6gerung der Durchf\u00fchrung der Messungen.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Active Instead of Passive<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use the active voice instead of the passive voice. Active sentences are shorter, make the text <strong>more lively<\/strong>, are <strong>easier to understand<\/strong>, and generally provide readers with <strong>more information<\/strong>, since the agents of the action are named. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In der Onlinebewerbung k\u00f6nnen Sie nur aus denjenigen F\u00e4chern w\u00e4hlen, die auch zum jeweils kommenden Semester beginnen.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-12&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-12-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-12\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong>Wording in the Passive Voice That Is Not Recommended<\/strong><strong>+<\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-12\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-12-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>In der Onlinebewerbung sind immer nur die F\u00e4cher aufgef\u00fchrt, die auch zum jeweils kommenden Semester beginnen.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Foreign &amp; Technical Terms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The use of foreign and technical terms depends on the target audience\u2019s prior knowledge. When in doubt, it is better to explain foreign and technical terms one more time. The explanation should be <strong>brief, concise, and easy to understand<\/strong>.  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-82b3bd00 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>: Erl\u00e4uterung des Begriffs \u201eHochschulzugangsberechtigung\u201c im Kontext: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die meisten der deutschen Bewerber*innen sind berechtigt, an der Ruhr-Universit\u00e4t Bochum zu studieren, da sie ein <strong>Abitur<\/strong> haben, also eine <strong>Allgemeine Hochschulreife<\/strong>. Diese <strong>Hochschulzugangsberechtigung <strong>(HZB)<\/strong><\/strong> ist in der Regel die Grundvoraussetzung f\u00fcr das Studium an der Ruhr-Universit\u00e4t. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Filler Words &amp; Adjectives<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without filler words and with few adjectives, the text is <strong>more concise<\/strong>, allowing the <strong>content to get across to readers more quickly<\/strong>. Filler words usually pad out a sentence unnecessarily and distract from the main point. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples of recommended phrasing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Besch\u00e4ftigte der Einrichtung X lie\u00dfen sich einen neuen Prozess einfallen, um die Mittelvergabe effizienter zu gestalten.<\/li>\n\n\n\n<li>F\u00fcllw\u00f6rter kommen in der gesprochenen Sprache h\u00e4ufig vor.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-14&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-14-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-14\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong>Unrecommended Phrases<\/strong><\/strong><\/strong><\/span><g id=\"gid_5\">+<\/g><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-14\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-14-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Kreative Akteure lie\u00dfen sich innovative Neuerungen einfallen.<br\/>\u2192This sentence contains only the following specific information: \u201eAkteure lie\u00dfen sich Neuerungen einfallen.\u201c<\/li>\n\n\n\n<li><em>F\u00fcllw\u00f6rter kommen in der gesprochenen Sprache schon irgendwie h\u00e4ufig mal vor.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Abbreviations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Using only common abbreviations<\/strong> makes it easier to understand the text. While abbreviations that aren&#8217;t widely known can be defined, readers who skim the text rather than reading it thoroughly may overlook the definition. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Headings, taglines, and teasers<\/strong> should not contain abbreviations that are not widely recognized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbreviations that the target audience may not be familiar with should be explained <strong>the first time<\/strong> they appear <strong>in the main text<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Der Preis des <strong>Deutschen Akademischen Austauschdienstes (DAAD) <\/strong>wird einmal im Jahr verliehen und ist mit 1.000 Euro dotiert. Der <strong>DAAD-Preis<\/strong> wird an internationale Studierende vergeben, die an der <strong>RU<\/strong>B herausragende Leistungen sowie soziales Engagement w\u00e4hrend ihres Studiums erbracht haben. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Even <strong>common abbreviations<\/strong> such as \u201cz.B.,\u201d \u201cca.,\u201d \u201cu.a.,\u201d and \u201cMio.\u201d disrupt the flow of reading. It is therefore recommended to write them out in full. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Er hat unter anderem Germanistik und Geschichte studiert.<\/strong><\/li>\n\n\n\n<li>Die F\u00f6rdersumme betr\u00e4gt 2 Millionen Euro.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Gendering<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">The <strong>guide to gender-inclusive language<\/strong> from the Office of the Vice President for Diversity, Inclusion, and Talent Development at Ruhr University Bochum, which includes tips on phrasing and terminology, can be found here:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uni.ruhr-uni-bochum.de\/de\/handreichung-fuer-eine-genderinklusive-sprache\">\u2192 Guide to Gender-Inclusive Language<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"schreibweisen\"><strong>Notation: Numbers, Dates, and Units of Measurement<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-1024x683.png\" alt=\"\" class=\"wp-image-944\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Proper Nouns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proper nouns and their abbreviations should always be written in the manner <strong>preferred by<\/strong> the <strong>relevant individuals or institutions<\/strong> <strong>\u2014that is <\/strong>, as <strong>they themselves do or <\/strong>specify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common terms<\/strong>, such as iPad, YouTube, or eLearning, should also be spelled the way the respective companies or organizations spell them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Numbers &amp; Figures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers <strong>up to twelve are written out in words; numbers 13 and above are written as digits<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An der Studie nahmen zehn Personen teil.<\/li>\n\n\n\n<li>Die 24-j\u00e4hrige Studentin besuchte sechs \u00dcbungen im ersten Semester.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers with <strong>decimal places and monetary amounts<\/strong> are generally written as digits.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Struktur ist 2,5 Nanometer gro\u00df.<\/li>\n\n\n\n<li>Das Land NRW f\u00f6rdert das Projekt mit 2 Millionen Euro.<\/li>\n\n\n\n<li>Bei der Spendenaktion kamen exakt 3.150,50 Euro zusammen.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>comparing<\/strong> two numbers, one of which is less than 13 and the other is greater than or equal to 13, the smaller number is also a digit.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An der Veranstaltung k\u00f6nnen Kinder im Alter von 6 bis 13 Jahren teilnehmen.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To make <strong>the<\/strong> number easier to read, <strong>the thousands digit<\/strong> should be separated from the other digits by a period.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im H\u00f6rsaal gibt es 1.300 Sitzpl\u00e4tze.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dates &amp; Time Information<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Time<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Times are written as numbers without leading zeros. Hours and minutes are separated by a period, followed by the word \u201cUhr.\u201d <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Veranstaltung beginnt um 9.30 Uhr.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-16&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-16-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-16\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-16\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-16-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>Die Veranstaltung beginnt um 09:30 Uhr.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading\">Date<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The date is written without leading zeros. Month names are written out in full. The year follows as a four-digit number.  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Veranstaltung findet am 18. November 2026 statt.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-18&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-18-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-18\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-18\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-18-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Die Veranstaltung findet am 18. November 2026 statt.<\/em><\/li>\n\n\n\n<li><em>Die Veranstaltung findet am 18.11.2026 statt.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading\">Time Periods &amp; Schedule Overviews<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When referring to<strong> time periods<\/strong>, the word \u201cbis\u201d is spelled out in the body of the text.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Studierenden k\u00f6nnen sich vom 8. bis zum 16. August 2023 einschreiben.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-20&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-20-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-20\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-20\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-20-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em>Die Studierenden k\u00f6nnen sich vom 8. &#8211; 16. August 2023 einschreiben.<\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>schedule overviews, months may<\/strong>be represented by numbers, and the word \u201cbis\u201d may be abbreviated with a dash (\u2013) without spaces on either side (no hyphen).<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10.10.2023\u201310.9.2024<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-22&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-22-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-22\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-22\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-22-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em>10.10.2023-10.9.2024<\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Units of Measurement &amp; Currencies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to write out units of measurement and currencies in full, rather than using abbreviations, to improve readability and understanding.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Au\u00dfenstelle ist 1,5 <strong>Kilometer <\/strong>entfernt.<\/li>\n\n\n\n<li>Das Buch kostet 9,95 <strong>Euro<\/strong>.<\/li>\n\n\n\n<li>Die Temperatur betr\u00e4gt 23 <strong>Grad Celsius<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-23&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-23-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-23\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-23\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-23-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Die Au\u00dfenstelle ist 1,5 km entfernt.<\/em><\/li>\n\n\n\n<li><em>Das Buch kostet 9,95 \u20ac.<\/em><\/li>\n\n\n\n<li><em>Die Temperatur betr\u00e4gt 23 \u00b0C.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Special Characters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to use special characters, such as &gt;,  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Vergabe erfolgt nach der Messzahl. Die Messzahl setzt sich aus dem Pr\u00fcfungsergebnis <strong>und <\/strong>der dazugeh\u00f6rigen Begr\u00fcndung zusammen. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-25&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-25-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-25\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-25\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-25-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em>Die Vergabe erfolgt nach der Messzahl. Die Messzahl setzt sich aus dem Pr\u00fcfungsergebnis und der dazugeh\u00f6rigen Begr\u00fcndung zusammen.<\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-1024x768.png\" alt=\"\" class=\"wp-image-936\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-1024x768.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-300x225.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-768x576.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3.png 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"kontaktangaben\">Contact Information: Titles, Phone Numbers, and Addresses<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Title<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Doctoral degrees are abbreviated as<strong>\u201cDr.,\u201d <\/strong>and professors are abbreviated as<strong>\u201cProf.\u201d<\/strong>The doctoral degrees held by professors are also listed. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dr. Mona Mondschein<\/li>\n\n\n\n<li>Prof. Dr. Sonja Sonnenschein<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-27&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-27-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-27\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-27\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-27-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Prof. Sonja Sonnenschein<\/em><\/li>\n\n\n\n<li><em>Professor Dr. Sonja Sonnenschein<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Phone Numbers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Phone numbers are listed <strong>without special characters<\/strong>; the only exception is the <strong>plus sign in the country code<\/strong>. Whether to include the country code always depends on the target audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To indicate that a number is a phone number, the abbreviation \u201cTel.:\u201d is placed before it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Groups of digits, such as the area code, are separated by <strong>spaces<\/strong>. This allows users to tap the numbers on their smartphones. We therefore format phone numbers as links.  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tel.: <a href=\"tel:+49 234 32 00000\">+49 234 32 00000<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-29&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-29-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-29\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-29\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-29-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Tel.: 0234 32 00000<\/em><\/li>\n\n\n\n<li><em>+49 (0)234 32 <em>00000<\/em><\/em><\/li>\n\n\n\n<li><em>0049 234 32 <em>00000<\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Email Addresses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email addresses should ideally be written in lowercase letters; the domain <strong>@ruhr-uni-bochum.de<\/strong> should be written out in full and not abbreviated as @rub.de. In contact information, the word \u201cE-Mail:\u201d should precede the address. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We format email addresses as links.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-Mail: <a href=\"mailto:max.mustermann@ruhr-uni-bochum.de\">max.mustermann@ruhr-uni-bochum.de<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-31&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-31-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-31\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-31\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-31-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em>E-Mail: max.mustermann@rub.de<\/em><\/em><\/li>\n\n\n\n<li><em><em>E-Mail: Max.Mustermann@ruhr-uni-bochum.de<\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Street Names<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Street names should be written out in full.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Universit\u00e4tsstra\u00dfe 150<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-33&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-33-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-33\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Unrecommended Spelling+<\/strong><\/strong><\/strong><\/strong><\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-33\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-33-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em>Universit\u00e4tsstr. 150<\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12db50db wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Buildings &amp; Locations on Campus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>abbreviations for buildings and locations on <\/strong>campus are unfamiliar, especially to newcomers at Ruhr University Bochum. Therefore, the names of buildings and locations on the Ruhr University campus should <strong>be spelled out<\/strong> in full <strong>and explained<\/strong> once more, and, if necessary, their locations should be briefly indicated again in the text. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, this depends on <strong>the target audience&#8217;s prior knowledge<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Studierenden Service Center (SSC)<\/li>\n\n\n\n<li>Die Servicepoint im Foyer der Universit\u00e4tsverwaltung (UV) vermittelt zu allen Themen rund um die Organisation des Studiums.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-35&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item has-ast-global-color-7-background-color has-background is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-35-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-35\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Abbreviations Depending on the Target Audience&#8217;s Prior Knowledge<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-35\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-35-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em>SSC<\/em><\/em><\/li>\n\n\n\n<li><em>Die Servicepoint in der UV vermittelt zu allen Themen rund um die Organisation des Studiums.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-63861ea6 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\"><strong>Writing Guides &amp; Tips<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-4-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/writing-guides-tips\/\">\u2192 All Tips &amp; Advice<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Writing for the Web The Ruhr University Bochum websites are designed to present content in a clear, accessible, and effective [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":2727,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3235","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":22,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3235\/revisions"}],"predecessor-version":[{"id":4604,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3235\/revisions\/4604"}],"up":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2727"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}