{"id":3235,"date":"2026-05-18T07:58:33","date_gmt":"2026-05-18T07:58:33","guid":{"rendered":"https:\/\/markenportal.ruhr-uni-bochum.de\/writing-guides-tips\/writing-for-the-web\/"},"modified":"2026-08-17T18:53:16","modified_gmt":"2026-08-17T18:53:16","slug":"writing-for-the-web","status":"publish","type":"page","link":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/writing-guides-tips\/writing-for-the-web\/","title":{"rendered":"Writing for the Web"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Writing for the Web<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong><strong>The Ruhr University Bochum websites are designed to present content in a clear, accessible, and effective manner.<\/strong><\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-1024x683.png\" alt=\"\" class=\"wp-image-929\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong><strong>Good web content is guided in particular by:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target Audience Focus<\/li>\n\n\n\n<li>Readability<\/li>\n\n\n\n<li>Search Engine Optimization<\/li>\n\n\n\n<li>digital accessibility<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For these purposes, the Office of University Communications recommends the following web writing guidelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>This website contains general writing conventions for German-language web content.  <\/strong>The guidelines for English-language content can be found here:<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f9c6f899 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/anleitungen-tipps-zum-schreiben\/schreiben-auf-englisch\/\">Writing in English<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group has-border-color has-ast-global-color-5-border-color is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ffbd826c wp-block-group-is-layout-flex\" style=\"border-style:none;border-width:0px;min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-ec3fe059 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>In a Nutshell: The Most Important Tips<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>We put <strong>ourselves in <\/strong>the <strong>target audience <\/strong>&#8216;s shoes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most important information is right at <strong>the beginning, at the very top<\/strong> of the page.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The text should be <strong>limited <\/strong>to the <strong>essentials <\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We write <strong>in a clear, concise, and precise manner<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We use <strong>clear, uncluttered sentences of appropriate length.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We use <strong>clear<\/strong> and <strong>unambiguous<\/strong> language and explain <strong>technical terms<\/strong> that may be unfamiliar to the target audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid using <strong>abbreviations<\/strong> that are unfamiliar to the target audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structure provides <strong>guidance<\/strong>: descriptive headings, subheadings, bulleted lists, info boxes, call-to-action elements, etc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We <strong>don&#8217;t<\/strong> produce <strong>walls of text<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Links<\/strong> are clearly marked.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">All Writing Conventions<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"#eigenname\" data-type=\"internal\" data-id=\"#eigenname\"><strong>\u2192 Proper noun<\/strong>: &#8220;<br\/>&#8221; at Ruhr University Bochum<\/a><\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#orientierung\" data-type=\"internal\" data-id=\"#orientierung\"><strong>\u2192 Navigation:<\/strong><br\/>Structure, Design, Highlights &amp; Links<\/a><\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#stil\" data-type=\"internal\" data-id=\"#stil\"><strong>\u2192 Style:<\/strong><br\/>Target Audience, Word Choice &amp; Grammar<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#schreibweisen\" data-type=\"internal\" data-id=\"#schreibweisen\"><strong>\u2192 Spelling:<\/strong><br\/>Numbers, Dates, and Units of Measurement<\/a><\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><a href=\"#kontaktangaben\" data-type=\"internal\" data-id=\"#kontaktangaben\"><strong>\u2192 Contact Information:<\/strong><br\/>Titles, Phone Numbers, and Addresses<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-1024x599.png\" alt=\"\" class=\"wp-image-726\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-1024x599.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-300x175.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-768x449.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-1536x898.png 1536w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Logo-4-2048x1197.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"eigenname\">Proper name of Ruhr University Bochum<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">The university&#8217;s proper name can be written in the following forms:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Ruhr University Bochum<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>an abbreviation<\/strong>, if the full name has already been mentioned on the same page:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li>Ruhr University<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>an acronym<\/strong>, at the request of the Rector&#8217;s Office, use the letters <strong>&#8220;RU&#8221;<\/strong> in bold\u2014similar to the logo\u2014provided this is technically feasible in the respective text input field:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li><strong>RUB<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>an abbreviation<\/strong>\u2014depending on the target audience\u2014suitable, for example, for the study portal:<\/p>\n\n\n\n<ul class=\"wp-block-list has-ast-global-color-7-background-color has-background\">\n<li>University of the Ruhr<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Genus at Ruhr University Bochum<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">The <strong>gender<\/strong> of other words referring to Ruhr University must also be feminine.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With 6,360 full-time employees, Ruhr University Bochum is <strong>the largest employer<\/strong> in Bochum.<\/li>\n\n\n\n<li>The Ruhr University Bochum could build 630 soccer fields on <strong>its<\/strong> campus.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"orientierung\">Structure &amp; Orientation<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-1024x683.png\" alt=\"\" class=\"wp-image-698\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/04\/Schreiben-fuers-Web_1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Online readers <strong>scan<\/strong> texts and web pages. They pick out the information that is important to them. That is why texts and content on websites must be well-structured and provide clear navigation <strong>at a glance<\/strong>. This is especially true for <strong>mobile views <\/strong>of websites.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First things first<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Placing key information at the beginning of the text ensures that readers <strong>grasp<\/strong> the <strong>content right away<\/strong>, even if they don\u2019t view or read the entire page. If the first sentence is too long or uninteresting, users may lose interest or patience and leave the page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This hierarchy runs throughout the entire page: <strong>The most important information is at the beginning, and the least important is at the end.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meaningful entries in the navigation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use <strong>concise, meaningful wording for <\/strong>the navigation and breadcrumb navigation so that readers can immediately grasp each entry and the text doesn&#8217;t become too long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Short Sentences<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>Short, uncomplex sentences<\/strong> make the text easier to read\u2014especially for people who skim texts or have them read aloud by a program\u2014and are favored by <strong>search engines<\/strong>. Each sentence should contain only <strong>one piece of information<\/strong>, if possible. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exit Universit\u00e4tsstra\u00dfe at the \u201cUni Mitte\u201d exit. Keep to the left as you approach the parking garage. Turn left after passing the information desk. A designated accessible parking space is located under the canopy next to the bus stops in front of the entrance to the visitor parking lot on the left-hand side.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Paragraphs &amp; Subheadings<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Online content often uses many paragraphs so that readers can find and grasp <strong>the information at a glance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>subheading<\/strong> should be easy to understand and summarize what the following paragraphs are about.<\/li>\n\n\n\n<li>A paragraph follows after two to four sentences. Each paragraph covers a specific aspect of a topic. <\/li>\n\n\n\n<li>A subheading is inserted after no more than three paragraphs.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong><strong>Structural &amp; Design Elements<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Structural and design elements visually organize the text and the website, making it easier <strong>to read and understand quickly<\/strong>. We <strong>don\u2019t<\/strong> create <strong>walls of text<\/strong>! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, structure your text using <strong>descriptive headings, subheadings, bullet points, lists, infoboxes, and call-to-action elements,<\/strong> such as buttons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to use <strong>photos, icons, and (interactive) graphics<\/strong> to convey content visually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>Search engines<\/strong> give preferential treatment to websites structured in this way.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-83b893f2 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Emphasis &amp; Formatting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">We use formatting <strong>sparingly<\/strong>. This may include exclamation points or bold text. This helps ensure that the page remains <strong>easy to read<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Important information can be highlighted using <strong>design elements<\/strong> incorporated into the web design, such as info boxes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Unrecommended Markup<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By default, readers interpret underlined words as links, so underlining is <strong>not<\/strong> suitable for highlighting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also avoid using ALL CAPS and <em>italics<\/em> to emphasize text. <s>Strikethroughs should <\/s>not be used either.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3fb3137 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Links<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">When creating links, <strong>choose descriptive and unambiguous labels <\/strong>. Avoid vague labels such as \u201cMore\u201d or \u201cFurther Information.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended that <strong>you avoid<\/strong> placing links <strong>within the body text<\/strong>. Links are more noticeable when they are <strong>presented more prominently <\/strong>. Good options here include, for example, bulleted lists, buttons, info boxes, or link areas.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">It is also recommended that you avoid including additional quotation marks or other special characters in the link\u2014this can look cluttered. Links are usually <strong>automatically<\/strong> <strong>highlighted<\/strong> by content management systems, for example, by underlining and\/or using a different font color. <\/p>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Non-Recommended Labeling of Links<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Links should <strong>not <\/strong>be <strong>marked with the characters &gt; (&#8220;greater than&#8221;) or &lt; (&#8220;less than&#8221;) <\/strong>. This markup is <strong>not accessible<\/strong>; screen readers will read these characters aloud as the words indicated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We therefore use other labeling methods.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-1024x683.png\" alt=\"\" class=\"wp-image-938\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Stil.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"stil\"><strong>Style: Target Audience, Word Choice, and Grammar<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Consider the target audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We tailor our language to the target audience so that the information reaches <strong>exactly the people<\/strong> we want to reach. In doing so, we take the target audience\u2019s <strong>prior knowledge<\/strong> into account. This is how we ensure <strong>consistency<\/strong>.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Salutation<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The personal pronouns \u201cdu\u201d and \u201cihr,\u201d as well as \u201cdein\u201d and \u201ceuer,\u201d are always written in lowercase.<\/li>\n\n\n\n<li>The polite forms of address \u201cSie\u201d and \u201cIhr\u201d are always capitalized.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Statements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use <strong>specific details<\/strong> to avoid misunderstandings, such as when <strong>time references<\/strong> change or when <strong>adjectives<\/strong> can be interpreted in different ways.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The application period for the summer semester of 2026 ends on January 15, 2026.<\/li>\n\n\n\n<li>The fee is increasing by 10 cents.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Wording that is not recommended or lacks specificity<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>The application period ends in three weeks.<\/em><\/li>\n\n\n\n<li><em>The contribution will increase slightly.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We also avoid <strong>double negatives<\/strong> and instead phrase things clearly and in a way that is immediately understandable.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The surgery was complicated.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Wording with a double negative that is not recommended<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-8\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em>The surgery was not without complications.<\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Verbs Instead of Nouns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using verbs instead of nouns makes the text seem <strong>more lively<\/strong> and <strong>vivid<\/strong>. A nominal style tends to sound stiff and like \u201cbureaucratic German.\u201d Strings of nouns make the text harder to read. This is especially true when people with visual impairments have a program read it aloud to them.   <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The measurements were delayed.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-10&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-10\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong>Wording in the nominal style that is not recommended<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-10\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-10-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em><em><em><em><em>There was a delay in conducting the measurements.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Active Instead of Passive<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use the active voice instead of the passive voice. Active sentences are shorter, make the text <strong>more lively<\/strong>, are <strong>easier to understand<\/strong>, and generally provide readers with <strong>more information<\/strong>, since the agents of the action are named. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Recommended:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the online application, you can only choose from courses that are scheduled to begin in the upcoming semester.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-12&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-12-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-12\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong>Wording in the passive voice that is not recommended<\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-12\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-12-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>The online application form lists only those courses that will begin in the upcoming semester.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Foreign &amp; Technical Terms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The use of foreign and technical terms depends on the target audience\u2019s prior knowledge. When in doubt, it is better to explain foreign and technical terms one more time. The explanation should be <strong>brief, concise, and easy to understand<\/strong>.  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-82b3bd00 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example: Explanation <\/strong>of the term \u201cqualification for admission to higher education\u201d in context:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most German applicants are eligible to study at Ruhr University Bochum because they have an <strong>Abitur<\/strong>, which is a <strong>general university entrance qualification<\/strong>. This <strong>university entrance qualification<\/strong> <strong>(HZB)<\/strong> is generally the basic requirement for studying at Ruhr University. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Filler Words &amp; Adjectives<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without filler words and with few adjectives, the text is <strong>more concise<\/strong>, allowing the <strong>content to get across to readers more quickly<\/strong>. Filler words usually pad out a sentence unnecessarily and distract from the main point. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples of recommended phrasing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employees at Institution X devised a new process to make the allocation of funds more efficient.<\/li>\n\n\n\n<li>Filler words are common in spoken language.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-14&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-14-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-14\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong>Phrases Not Recommended<\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-14\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-14-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em>Creative individuals came up with innovative ideas.<\/em><\/em><\/em><\/em><\/em><br\/>\u2192 This sentence contains only the following specific information: \u201cPeople came up with innovations.\u201d<\/li>\n\n\n\n<li><em>Filler words do tend to come up quite often in spoken language.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Abbreviations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Using only common abbreviations<\/strong> makes it easier to understand the text. While abbreviations that aren&#8217;t widely known can be defined, readers who skim the text rather than reading it thoroughly may overlook the definition. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Headings, taglines, and teasers<\/strong> should not contain abbreviations that are not widely recognized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbreviations that the target audience may not be familiar with should be explained <strong>the first time<\/strong> they appear <strong>in the main text<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>German Academic Exchange Service (DAAD)<\/strong> Award is presented once a year and comes with a prize of 1,000 euros. The <strong>DAAD Award<\/strong> is given to international students at the <strong>RUB<\/strong>who have demonstrated outstanding academic achievement and social commitment during their studies. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Even <strong>common abbreviations<\/strong> such as \u201ce.g.,\u201d \u201capprox.,\u201d \u201cetc.,\u201d and \u201cMio.\u201d disrupt the flow of reading. It is therefore recommended to write them out in full. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Among other things<\/strong>, he studied German language and literature and history.<\/li>\n\n\n\n<li>The grant amount is 2 <strong>million<\/strong> euros.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4bfce057 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Gendering<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">The <strong>guide to gender-inclusive language<\/strong> from the Office of the Vice President for Diversity, Inclusion, and Talent Development at Ruhr University Bochum, which includes tips on phrasing and terminology, can be found here:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uni.ruhr-uni-bochum.de\/de\/handreichung-fuer-eine-genderinklusive-sprache\">\u2192 Guide to Gender-Inclusive Language<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"schreibweisen\"><strong>Notation: Numbers, Dates, and Units of Measurement<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-1024x683.png\" alt=\"\" class=\"wp-image-944\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-1024x683.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-300x200.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3-768x512.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Masseinheiten-3.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Proper nouns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proper nouns and their abbreviations should always be written in the manner <strong>preferred by<\/strong> the <strong>relevant individuals or institutions<\/strong> <strong>\u2014that is <\/strong>, as <strong>they themselves do or <\/strong>specify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common terms<\/strong>, such as iPad, YouTube, or eLearning, should also be spelled the way the respective companies or organizations spell them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Numbers &amp; Figures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers <strong>up to twelve are written out in words; numbers 13 and above are written as digits<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ten people participated in the study.<\/li>\n\n\n\n<li>The 24-year-old student attended six classes during her first semester.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers with <strong>decimal places and monetary amounts<\/strong> are generally written as digits.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The structure is 2.5 nanometers in size.<\/li>\n\n\n\n<li>The state of North Rhine-Westphalia is providing 2 million euros in funding for the project.<\/li>\n\n\n\n<li>The fundraiser raised exactly 3,150.50 euros.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>comparing<\/strong> two numbers, one of which is less than 13 and the other is greater than or equal to 13, the smaller number is also a digit.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Children ages 6 to 13 can participate in the event.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To make <strong>the<\/strong> number easier to read, <strong>the thousands digit<\/strong> should be separated from the other digits by a period.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The lecture hall has 1,300 seats.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Data &amp; Time Information<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Time<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Times are written as numbers without leading zeros. Hours and minutes are separated by a period, followed by the word \u201co\u2019clock.\u201d <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The event begins at 9:30 a.m.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-16&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-16-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-16\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Spelling Not Recommended<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-16\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-16-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>The event begins at 9:30 a.m.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading\">Date<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The date is written without leading zeros. Month names are written out in full. The year follows as a four-digit number.  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The event will take place on November 18, 2026.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-18&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-18-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-18\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Non-recommended spelling<\/strong><\/strong><\/strong>n<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-18\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-18-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>The event will take place on November 18, 2026.<\/em><\/li>\n\n\n\n<li><em>The event will take place on November 18, 2026.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading\">Time Periods &amp; Schedule Overviews<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When referring to <strong>time periods <\/strong>, the word \u201cuntil\u201d <strong>is <\/strong>spelled out in the body of the text.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Students can register from August 8 through August 16, 2023.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-20&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-20-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-20\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Spelling Not Recommended<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-20\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-20-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em>Students can register from August 8 to 16, 2023.<\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>schedule overviews <\/strong>, months <strong>may <\/strong>be represented by numbers, and the word \u201cuntil\u201d may be abbreviated with a dash (\u2013) without spaces on either side (no hyphen).<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>October 10, 2023\u2013September 10, 2024<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-22&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-22-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-22\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Spelling Not Recommended<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div aria-labelledby=\"accordion-item-22\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-22-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em>10.10.2023-10.9.2024<\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Units of Measurement &amp; Currencies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to write out units of measurement and currencies in full, rather than using abbreviations, to improve readability and understanding.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The branch office is 1.5 <strong>kilometers<\/strong> away.<\/li>\n\n\n\n<li>The book costs 9.95 <strong>euros<\/strong>.<\/li>\n\n\n\n<li>The temperature is 23 <strong>degrees Celsius<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-23&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-23-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-23\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Non-recommended spelling<\/strong><\/strong><\/strong>n<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-23\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-23-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>The branch office is 1.5 km away.<\/em><\/li>\n\n\n\n<li><em>The book costs \u20ac9.95.<\/em><\/li>\n\n\n\n<li><em>The temperature is 23 \u00b0C.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Special characters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to use special characters, such as &gt;,  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grades are assigned based on the evaluation score. The evaluation score is determined by the exam results <strong>and the <\/strong>accompanying rationale. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-25&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-25-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-25\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Spelling Not Recommended<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-25\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-25-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em>Grading Based on a Scoring Metric: Test Results + Justification<\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdeaa0c9 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-1024x768.png\" alt=\"\" class=\"wp-image-936\" srcset=\"https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-1024x768.png 1024w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-300x225.png 300w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3-768x576.png 768w, https:\/\/markenportal.ruhr-uni-bochum.de\/wp-content\/uploads\/2026\/05\/Schreiben-fuers-Web_Kontaktangaben_4-3.png 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Generated by AI, ChatGPT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"kontaktangaben\">Contact Information: Titles, Phone Numbers, and Addresses<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Title<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Doctoral degrees are abbreviated as<strong>\u201cDr.,\u201d<\/strong>and professors are abbreviated as<strong>\u201cProf.\u201d<\/strong>The doctoral degrees held by professors are also listed. <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dr. Mona Mondschein<\/li>\n\n\n\n<li>Prof. Dr. Sonja Sonnenschein<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-27&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-27-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-27\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Non-recommended spelling<\/strong><\/strong><\/strong>n<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-27\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-27-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Prof. Sonja Sonnenschein<\/em><\/li>\n\n\n\n<li><em>Professor Dr. Sonja Sonnenschein<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Phone numbers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Phone numbers are listed <strong>without special characters<\/strong>; the only exception is the <strong>plus sign in the country code<\/strong>. Whether to include the country code always depends on the target audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To indicate that a number is a phone number, the abbreviation \u201cTel.:\u201d is placed before it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Groups of digits, such as the area code, are separated by <strong>spaces<\/strong>. This allows users to tap the numbers on their smartphones. We therefore format phone numbers as links.  <\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone: <a href=\"tel:+49 234 32 00000\">+49 234 32 00000<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-29&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-29-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-29\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Non-recommended spelling<\/strong><\/strong><\/strong>n<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-29\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-29-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em>Phone: 0234 32 00000<\/em><\/li>\n\n\n\n<li><em>+49 (0)234 32 <em>00000<\/em><\/em><\/li>\n\n\n\n<li><em>0049 234 32 <em>00000<\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Email addresses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email addresses should ideally be written in lowercase letters; the domain <strong>@ruhr-uni-bochum.de<\/strong> should be written out in full and not abbreviated as @rub.de. In contact information, the word \u201cEmail:\u201d should precede the address. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We format email addresses as links.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email: <a href=\"mailto:max.mustermann@ruhr-uni-bochum.de\">max.mustermann@ruhr-uni-bochum.de<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-31&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-31-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-31\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Non-recommended spelling<\/strong><\/strong><\/strong>en<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-31\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-31-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em>Email: max.mustermann@rub.de<\/em><\/em><\/li>\n\n\n\n<li><em><em>Email: Max.Mustermann@ruhr-uni-bochum.de<\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Street Names<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Street names should be written out in full.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>150 Universit\u00e4tsstra\u00dfe<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-33&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-33-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-33\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Spelling Not Recommended<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-33\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-33-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em><em><em><em><em>University Street 150<\/em><\/em><\/em><\/em><\/em><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12db50db wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f3c985d4 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Buildings &amp; Locations on Campus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>abbreviations for buildings and locations on <\/strong>campus are unfamiliar, especially to newcomers at Ruhr University Bochum. Therefore, the names of buildings and locations on the Ruhr University campus should <strong>be spelled out<\/strong> in full <strong>and explained<\/strong> once more, and, if necessary, their locations should be briefly indicated again in the text. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, this depends on <strong>the target audience&#8217;s prior knowledge<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-7-background-color has-background is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Student Service Center (SSC)<\/li>\n\n\n\n<li>The Service Point in the lobby of the University Administration (UV) provides information on all matters related to organizing your studies.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-35&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item has-ast-global-color-7-background-color has-background is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-35-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-35\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><strong><strong><strong>Abbreviations depending on the target audience&#8217;s prior knowledge<\/strong><\/strong><\/strong><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-35\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-35-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><em><em>SSC<\/em><\/em><\/li>\n\n\n\n<li><em>The Service Point at the UV provides information on all topics related to organizing your studies.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-63861ea6 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h1 class=\"wp-block-heading\"><strong>Writing Guides &amp; Tips<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-4-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/writing-guides-tips\/\">\u2192 All Tips &amp; Advice<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Writing for the Web The Ruhr University Bochum websites are designed to present content in a clear, accessible, and effective [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":2727,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3235","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":2,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3235\/revisions"}],"predecessor-version":[{"id":3237,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/3235\/revisions\/3237"}],"up":[{"embeddable":true,"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/pages\/2727"}],"wp:attachment":[{"href":"https:\/\/markenportal.ruhr-uni-bochum.de\/en\/wp-json\/wp\/v2\/media?parent=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}