Claim
“Built to change”—this claim sums up what Ruhr University Bochum stands for. It captures our mindset and our values: shaping change, remaining open, and embracing the new. The claim should be featured on RUB media.
At a Glance
We use the claim in our internal and external communications whenever possible.
There are three options for using the claim. Which one we choose depends on the specific layout and format:
Option 1: Separated
The logo and claim are spatially separated—for example, the logo at the top and the claim at the bottom.
Option 2: In addition to the wordmark
The claim is located in a line directly next to “Ruhr University Bochum”.
Option 3: Beneath the wordmark
The claim is positioned below “Ruhr University Bochum”. This variant is suitable for applications where more vertical space is available.
We don’t place the claim directly below the logo so that it doesn’t
look cluttered.
More on the placement of the claim in the chapter Layout
Don’ts
The following examples show how we don’t do it and what
mistakes we avoid.
Do not place the claim directly below the logo
Do not separate variant 2 from the wordmark.
Design Examples
