Brand Guidelines
Welcome to the Ruhr University Bochum Brand Portal. Here you will find all the official guidelines for maintaining a consistent brand image. These guidelines ensure that our visual identity appears consistent and professional across all channels.
Why Have a Consistent Brand Identity?
A strong, consistent brand identity builds recognition and trust. It conveys professionalism and strengthens the sense of belonging that all members of the university feel toward the institution.
Who is this for?
- Marketing and Communications Departments
- Faculties and Institutes
- External Agencies and Service Providers
- Students for Official Projects
Contents
- Logo – Usage, Protected Area, Dos and Don’ts
- Colors – Primary, Secondary, and Accent Colors
- Typography – Fonts and Hierarchy
- Images – Visual Language and Style
- Videos – Guidelines for Moving Images
Downloads
Download the complete brand kit here, which includes all logos, color palettes, and templates. If you have any questions, please contact the Communications Department.